Rooted in generations of coastal tradition, real Irish moss from Ireland has long been considered the gold standard, nourished by wild Atlantic waters and hand-harvested just as my family did when I was a child. From the powerful ocean swells to the rocky limestone coastline, every breath of mineral-rich sea air tells the story of […]

Standing on the rocky shores of the Aran Islands during harvest season, you can smell the mineral-rich air that nurtures this seaweed. I harvested seaweed with my late Granddad and my mother when I was a little 5 year old boy. I fondly remember those memories. Old traditions continue today. Sea vegetables are once again

Global demand for seaweed is accelerating at an unprecedented pace, with production more than doubling in the past decade. As this recognised “superfood” becomes increasingly popular in health-focused markets such as Australia, consumers face a clear choice between two very different products: one harvested from wild, pristine oceans and the other produced in large-scale industrial